 Fancy checking your website or blog for BS? Perhaps if we here had failed the test we would not be writing this post but, as we came out smelling of potpourri, A Rated and fresh as can be, we thought we would give it a whirl.
White Rhino offers a Marketing BS Detector and the result may or may not surprise you. Simply add a URL or piece of text for an on the spot evaluation. Officially White Rhino said of OWSMB "This copy smells of potpourri. Breathe easy – this copy is so neat and clean we could eat lunch off of it." Our opinion? Way to go! We followed the violations link and the result was "No one can turn up their nose at this copy. Good as this is, you’ll be inspired with our helpful tips for developing better marketing content." This is where you should be cautious. We opted to follow the tips link but to receive those tips you will need to add your e.mail address. You can also opt for a regular newsletter. We could not resist testing a few other sites well known to us and of course we were pleased as punch when they got no higher than a B rating. The BS description for the B Rated websites was "This copy is a tad fragrant. Don't be embarrassed – everyone lets a bomb slip once in a while." That left us wondering what the description would be for C, D, E or whatever rating. As we have no idea how low the rating goes, but we suspect E is the lowest, the mind boggles. Try as we might we could not find a site less than a B Rating. But that was a while back. We thought we would pop in a couple of websites today and one came up as a C rating with the message "You can probably blame that one on the dog. See how to clean up this copy – and clear the air" accompanied by a spade and the message "How It Piles Up". If there is room for improvement try removing broken links. The main-page of White Rhino says this "Test any copy and see if it comes off smelling like roses – or shiitake" before it offers you the chance to "Let It RIP". The image of the bull turns to show its backside ready for the BS indicator. Whilst this gizmo may have limited appeal it is fun testing sites. What's in it for White Rhino? Well it is a marketing company so bear that in mind if you are adding your email to the link. If we are anything to go by it will soon be a high ranked link. We found it just too tempting and tested a number of sites. Source: White Rhino
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